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Meta Description Generator

Write a description that fits the snippet and earns the click.

SEO Tools Free, no sign-up Runs in your browser
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Desktop width (limit 920)
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Mobile width (limit 680)
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Characters

Desktop snippet

Mobile snippet

Patterns to try

Meta tag

About the Meta Description Generator

The meta description does not affect ranking directly. What it does is decide, alongside the title, whether someone chooses your result over the four around it. That makes it a piece of advertising copy with a strict length limit, which is a harder brief than it looks.

This tool measures the rendered width of your description and shows where desktop and mobile results would cut it, since the two truncate at very different points. A mobile snippet is substantially shorter, and writing to the desktop limit means the last third of your sentence disappears for most readers.

Patterns give you a structure to fill: a problem and solution form, a what-you-get form, a question form, and a few others, each ending in a call to action. The tool also warns about the things that waste a short snippet, such as opening with the brand name, repeating the title word for word, or trailing off mid-sentence.

How to use the Meta Description Generator

  1. Enter your keyword and page topicThe patterns use them to build a first draft.
  2. Pick a pattern or write your ownThe description field stays editable.
  3. Check both previewsDesktop and mobile truncate at different points, and both are shown.
  4. Copy the meta tagThe full tag is produced, ready to paste into the head of your page.

Features

  • Pixel-width measurement for desktop and mobile snippets
  • Live search-result preview of both
  • Description patterns built from your keyword
  • Warns about opening with the brand or repeating the title
  • Character count alongside the width
  • Outputs the complete meta tag, correctly escaped
  • Copy the description or the whole tag

Who uses this tool

The meta description generator is used by writers, developers, students, marketers and anyone else who needs the job done once without installing software. Common cases include:

  • Writing descriptions that survive truncation on a phone
  • Improving the click-through rate of a page that already ranks
  • Giving a writer a template for a batch of pages
  • Checking that an existing description is not being cut mid-word
  • Producing the escaped meta tag without hand-writing it

Frequently asked questions

Does the meta description affect rankings?

Not directly. Search engines have been clear for years that it is not a ranking factor. It affects how many people click your result, which affects your traffic, so it matters commercially even though it does not move your position.

How long should it be?

Around 920 pixels on desktop and roughly 680 on mobile, which works out at about 155 and 115 characters of ordinary text. Writing to the mobile limit is the safer choice if most of your audience is on a phone.

Will the search engine use my description?

Often not. Search engines frequently generate a snippet from the page content when it matches the query better than your description does. Writing a good one still pays, because it is used often enough to matter and it costs little.

Should I include the keyword?

If it reads naturally, yes. Matching query words are shown in bold in the snippet, which draws the eye. Stuffing keywords in at the cost of a readable sentence does the opposite.

What happens if I leave it empty?

The search engine writes one from your page, which is sometimes better than a bad description and usually worse than a good one. For an important page it is worth the five minutes.

Does every page need a unique description?

Yes, if you write them at all. Duplicate descriptions across many pages are worse than none, because they tell a searcher nothing about which result to pick.

If the meta description generator is not quite what you need, these other free tools solve closely related problems.

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Build title tags from patterns and check their pixel width against search results.

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