URL Cleaner

Strip tracking parameters and tidy messy links.

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URL Cleaner tool

Cleaning rules

When filled, everything else is stripped.

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About the URL Cleaner

URL Cleaner removes the clutter that gets attached to links as they travel. Campaign parameters, click identifiers from ad platforms, session tokens and fragments all pile up, producing addresses that are long, ugly to share and sometimes reveal where you got the link from.

The default rules strip the well-known offenders: the whole utm family, gclid from Google Ads, fbclid from Facebook, msclkid from Microsoft, and a dozen similar identifiers. You can add your own parameter names, or invert the rule and keep only the parameters you name, which is the quicker option when a URL carries one meaningful parameter among ten tracking ones.

Further switches tidy the rest: drop the fragment, remove a trailing slash, lowercase the domain, force https, and sort the surviving parameters so that two equivalent URLs come out identical. A list of URLs can be cleaned in one pass.

How to use the URL Cleaner

  1. Paste a URL or a list of themOne per line for a batch.
  2. Choose the cleaning rulesDefault tracking parameters, plus any names you add yourself.
  3. Add the tidying optionsDrop fragments, trailing slashes, force https and sort parameters.
  4. Copy the clean linksThe result is ready to share or store.

Features

  • Removes the known utm, gclid, fbclid and similar parameters
  • Custom parameter names, or a keep-only list
  • Drops fragments and trailing slashes
  • Lowercases the domain and can force https
  • Sorts remaining parameters so equivalent URLs match
  • Works on a single URL or a whole list
  • Shows how many characters were removed

Who uses this tool

The url cleaner is used by writers, developers, students, marketers and anyone else who needs the job done once without installing software. Common cases include:

  • Tidying a link before sharing it publicly
  • Removing the campaign tag that reveals where you found something
  • Normalising URLs before deduplicating a list
  • Cleaning links before adding them to a sitemap
  • Shortening an unwieldy address without a shortener

Frequently asked questions

Does removing a tracking parameter break the link?

Almost never. Tracking parameters are read by analytics, not by the page itself, so the destination loads identically without them. The exception is a site that genuinely uses a parameter to select content, which is why you can keep specific names.

Which parameters are removed by default?

The utm family, gclid, dclid, fbclid, msclkid, twclid, igshid, mc_cid, mc_eid, ref and a handful of similar identifiers. You can extend the list with your own names.

What does the keep-only mode do?

It inverts the rule: everything is stripped except the parameters you name. That is far quicker when a URL carries one meaningful parameter among many tracking ones.

Why would I sort the parameters?

Because a=1&b=2 and b=2&a=1 load the same page but compare as different strings. Sorting makes equivalent URLs identical, which matters when you are about to deduplicate a list.

Is forcing https always safe?

For any site that supports it, yes, and almost all do. A site still serving only http will fail, so switch it off if you are working with legacy addresses.

Does the tool visit the links?

No. It only rewrites the text of each address, so nothing is requested and nobody learns what you are cleaning.

If the url cleaner is not quite what you need, these other free tools solve closely related problems.

Duplicate URL Remover

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