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FAQ Schema Generator

Turn a list of questions and answers into FAQPage markup.

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JSON-LD

The questions and answers must also appear visibly on the page. Search engines have narrowed FAQ rich results to authoritative government and health sites, so treat the markup as machine-readable structure rather than a route to an expanded listing.

About the FAQ Schema Generator

FAQ Schema Generator turns a list of questions and answers into FAQPage structured data. Add as many pairs as your page has, and the JSON-LD is assembled with correct escaping, which is the part that trips people up: an answer containing a quotation mark or an ampersand breaks hand-written JSON silently.

Answers may contain basic HTML, which the specification allows for a limited set of tags including paragraphs, lists, links and emphasis. The tool keeps those and strips anything else, because unsupported markup can cause the whole block to be rejected.

Two eligibility rules are worth knowing before you invest time. The questions and answers must be visible on the page itself, not hidden in the markup. And search engines narrowed FAQ rich results significantly, now showing them mainly for authoritative government and health sites, so for most sites the markup is correct and useful but unlikely to produce the expanded result it once did.

How to use the FAQ Schema Generator

  1. Add your first question and answerBoth must also appear visibly on the page.
  2. Add more pairsThere is no fixed limit, though a very long list is unusual.
  3. Review the JSON-LDIt is escaped and formatted below the form.
  4. Paste the script into your pageAlongside the visible FAQ content.

Features

  • Any number of question and answer pairs
  • Basic HTML allowed in answers, with unsupported tags stripped
  • Correct JSON escaping of quotes and special characters
  • Reorder and remove pairs
  • Warns about empty or duplicate questions
  • Import from a plain question and answer list
  • Copy the complete script block

Who uses this tool

The faq schema generator is used by writers, developers, students, marketers and anyone else who needs the job done once without installing software. Common cases include:

  • Marking up the FAQ section of a product page
  • Adding structured data to a support article
  • Describing a documentation page's common questions
  • Converting an existing FAQ into JSON-LD
  • Keeping markup in step with visible content

Frequently asked questions

Will FAQ markup get me a rich result?

Probably not any more. Search engines narrowed FAQ rich results to authoritative government and health sites. The markup is still valid and still helps machines understand your page, but expecting the expanded listing it once produced would be optimistic.

Do the questions have to be visible on the page?

Yes. Structured data describing content that users cannot see is a policy violation. The markup must mirror an FAQ section that is actually on the page.

Can answers contain HTML?

A limited set: paragraphs, line breaks, lists, links and basic emphasis. Anything else risks the block being rejected, so unsupported tags are stripped here.

How many questions should I include?

As many as the page genuinely has. There is no magic number, and padding a page with questions nobody asked to hit a count makes the page worse for readers.

Should every page have FAQ markup?

No. Only pages with a real FAQ section. Adding it to pages without one is both a policy problem and pointless.

Can I use both FAQPage and another schema type?

Yes. A product page can carry Product and FAQPage together, in separate script blocks or as an array.

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